Hi there,
What separates animals from humans? This is the question I asked people who attended a session on content creation last week.
The immediate response was: animals have five senses; humans have six senses.
Okay, now what did humans do with their sixth sense? Humans have been on this earth for almost 2.5 million years. If we go back in time and see how humans lived, they were the weakest creatures of all. Humans were just one among the animals trying to hunt and survive.
If a lion hunts a zebra, once the lion finishes eating, hyenas come and eat the remaining meat. Only after that would humans eat the leftovers.
The same humans, one day, hunted the lion. How?
They discovered something called fire. Until fire was discovered, humans were one step lower in the food chain. Once they discovered fire, they moved to the top of the food chain. So with their sixth sense, humans discovered fire.
Not just fire, they discovered something more powerful than themselves. Humans have been doing this every time—creating something more powerful than themselves and using it to their advantage.
And when every animal had to kill another animal for food, humans discovered agriculture using their sixth sense. Agriculture multiplied food production—something more powerful than themselves.
What else can we say like this? Now we all have mobile phones in our hands. Can we do the things that mobile phones can? Definitely not. Humans created mobile phones that are more powerful than us. Naturally, whatever limitations we had, we are overcoming by discovering something more powerful than us.
Fire is a leverage. Agriculture is a leverage. Mobile phones are a leverage.
We call this leverage because humans created something to multiply their capability that nature didn’t allow them to have.
Whenever nature had a way of saying something was not possible naturally, humans discovered something that goes beyond what nature had experienced so far.
Leverage means using a small advantage, tool, or idea to produce a much bigger outcome than what your natural ability alone could achieve.
For example:
If you are trying to push a big stone, you might not be able to move it. But if you put a long stick under that stone and then push it, you will be able to move the big rock. The term “lever” comes from physics.
Now this lever has multiplied your pushing ability.
Only humans who have been leveraging something are becoming successful today. Those who haven’t are stuck being poor.
You see someone working in a corporate job—he is leveraging his knowledge.
You see someone running a real estate business—he is leveraging land.
On the other hand, when you see people doing daily wage work, they haven’t created any leverage. They are trading the time and energy they have. They haven’t found something that can make their work easier and be used as leverage. That is why they remain stuck.
In this era, creating content is one of the biggest leverage—it can multiply your voice. Content creation is more powerful than yourself.
You talk to 10 people in a room, and it stays only with 10 people. You talk on the internet—lakhs of people will see it and hear it.
Last week, I got a text from a guy—I added the screenshot below.
I haven’t been creating content actively, yet a video I created a long time ago is still helping someone today. Think about that for a moment. Something I made once, in a small room, with no idea who would watch it… reached someone at the exact moment they needed it. That’s the kind of impact we often underestimate. It doesn’t end when you hit “post.” It begins there. The impact moves quietly, like a ripple—touching people you may never meet, at times you may never expect.
A few days back, I went to Madurai. In a small village, I met a guy who was driving an auto. In the middle of a normal conversation, he told me he’s learning programming by watching my videos. Not in a classroom. Not in a big city. But from his phone, in between his daily work, trying to change his life.
That moment hits differently. Because you realize—it’s not just content anymore. It’s access. It’s opportunity. It’s hope reaching places where you physically never could.
You speak once, but your voice travels where you can’t.
You create once, but it keeps working when you’re not.
That is leverage.
Use content creation as your biggest leverage. Because this is not just about views or followers. This is about impact at scale.
And this… is going to be the next big thing.
-Agnel John D